Caffe Nero, the premium Italian-style coffee house brand has opened three new stores in Dubai, which join 11 existing outlets in the UAE.
The new stores are located at The Balcony Precinct Building 2, Dubai International Financial Centre (DIFC), Green Community Motor City and Almas Tower, Jumeirah Lakes Towers. CaffÃ¨ Nero opened its first store in the UAE at The Dubai Mall in March 2009 and has since expanded into Ras Al Khaimah, Al Ain and Abu Dhabi.
“During the brand’s introduction into the UAE last year, our aim was to get CaffÃ¨ Nero into high traffic retail areas to build recognition and to get as many visitors to sample our wonderful product offering. In the next phase of expansion, we are targeting residential communities, business and mixed-use developments,” said Mike Hoff, General Manager, Al Tayer Trends – exclusive franchisee for CaffÃ¨ Nero.
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