International Franchise Association (IFA) CEO Stephen J. Caldeira will speak to New England Franchise Association (NEFA) on Tuesday, November 9th at the Marriott Hotel, 2345 Commonwealth Avenue, Newton, MA.
Caldeira is the new President and CEO of the (IFA), the world’s oldest and largest organization representing franchising worldwide. He started his new position as IFA President on June 15th, 2010. Caldeira has New England ties and was most recently director of Global Communications for Dunkin Brands.
“Franchising is not immune to the current economic shift,” noted Caldeira. He added, “I’ll talk about how the franchising community is impacted, the trends that are apparent and the future of where franchising is heading. These are not times to be reactive. Franchisors are taking bold steps to maintain momentum.” More.