Google’s New Billion-Dollar Bizs

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October 19, 2010 by Rich Whittle | 0 Comments

According to Mashable.com, during its Q3 earnings call, Google not only discussed its impressive earnings, but it did something it has never done before: It broke down the numbers from some of its key businesses, including YouTube and mobile.

Google CFO Patrick Pichette made it clear in the call that not only had Google never disclosed these numbers before, but it’s something it probably won’t do in the future, either. This was a one-time glimpse into the current state of Google’s mobile, display advertising and YouTube businesses.

* Display advertising: The company’s annualized run rate for display ad revenues is approaching $2.5 billion, according to Rosenberg. Google called it its next billion dollar business, and that it’s already here. Much of Google’s display ad business comes from its $3.1 billion acquisition of DoubleClick.

* YouTube: While Google didn’t reveal specific revenue numbers for YouTube, the company did say it is monetizing 2 billion views per week, up 50% from last year. Recent reports suggest that YouTube is approaching $1 billion per year in revenue.

* Mobile: The annualized run rate for Google’s mobile business is $1 billion this year. That means, if things stay on track, mobile will become yet another billion-dollar business for the search giant. As a note, this is really more about Google’s mobile ad business and less about Android, which is free for companies to use.

Google didn’t reveal these numbers just for kicks, it wanted to make clear that search isn’t the only revenue-generating arm of the Google empire.