Australian Food:

Convenience chain 7-Eleven has announced it will support a Melbourne CBD bike share environmental initiative, by stocking new Australian safety standard-approved helmets for just $5.

Thirty 7-Eleven stores, each located in close proximity to Melbourne Bike Share stations, are making helmets available to the public, making it easier for people to take part in Melbourne’s first bike share scheme.

Julie Laycock, 7-Eleven Head of Marketing, said the partnership reflected 7-Eleven’s reputation of being at the forefront of convenience.

“7-Eleven makes every effort to stock what you want, where and when you want it. Just as you might pick up your bottle of water, sunscreen and snacks for your picnic, now you can pick up a helmet for a bike ride along some of Melbourne’s scenic parks,” she said.

Originally posted by Cris Zimermann on October 25, 2010 in Franchise Site.

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