Balancing commonsense with passion when purchasing and running a franchise is crucial for success.
Passion and a positive attitude are important in franchising: passion is a large source of energy that will help drive you to achieve your goal, it will keep you engaged and driven. Franchisees that are passionate about their business find it rewarding and satisfying and gain a sense of purpose.
When you are passionate and positive you want to believe in the concept, the brand and dream. Sometimes it is easy to get caught romanticising the idea of running your own business without doing your due diligence. When you are in the honeymoon state of mind there is a tendency to believe it will all work out regardless of the underlying issues.
On the other hand you can still be successful without passion for the business, product or service. More.