October 26, 2010

Create The Best Brand Names

Kit Kat, Coca-Cola, Jelly Belly. Sure, they all taste great. But there’s something else at play that makes these brands so attractive: repetition. A study published recently in the Journal of Marketing found that brands with repetitively structured names favorably affect how consumers perceive and choose items and decide where to buy them. The study,

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A Match Made In Heaven

Franchising.net.au: Balancing commonsense with passion when purchasing and running a franchise is crucial for success. Passion and a positive attitude are important in franchising: passion is a large source of energy that will help drive you to achieve your goal, it will keep you engaged and driven. Franchisees that are passionate about their business find

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Reaching Out

Construction Week Online India: In this interaction, Feroz Mansuri, Director, Fabtech Sterling Building Technologies, tells Niranjan Mudholkar why his firm believes it is the right time to introduce a new building technique in India through the franchise model How would you analyse the Indian market scenario with regards to the introduction of a new building

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PostNet Franchisees Recognized By The International Franchise Association

Franchising.com: In recognition of outstanding performance, leadership and commitment to excellence in the PostNet franchise system, the International Franchise Association (IFA) honored Austin, TX PostNet franchisees, Jim and David Petty, with the coveted ‘Franchisee of the Year’ award. “The Petty’s have proven themselves year after year as dedicated franchisees who do what it takes to

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Franchising The Way To Grow Africa — Report

Business Day: Franchising is contributing an estimated R256bn annually to SA’s gross domestic product, according to research by Standard Bank. These findings were presented last week at a conference assessing the contribution that franchise retail chains make to Africa’s economies. The research found that in 2008 there were 26000 franchise outlets in SA employing about

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