Hi! I'm Dane Carlson, and welcome to the Business Opportunities Weblog. I've been publishing this website, by myself, and sometimes with the help of others for over twelve years now. You'll notice two things about this site right away:
While the food truck trend has been around for a few years now, the article reports on the rise of recognizable restaurant chains using food trucks and vans to catch customers on-the-go.
“A small but growing number of chains‚ – such as Cousins Submarines Inc., Tasti D-Lite LLC and Toppers Pizza Inc.‚ – are following in the tire tracks of those local food-truck businesses popping up on city streets around the U.S.”
In cities like New York, though, vendor trucks are a hot commodity. Waiting lists for a license can have hopeful vendors waiting for at least 10 years.
And even though the trucks may not be a great source for profits, it’s a terrific marketing tool to draw attention to the brand. Despite earning only two percent of revenue from his truck, one Tasti D-lite van owner described it as his “roving billboard.”
Photo by WSJ.