It was just about a year ago that Kevin Faler came up with his get-rich-quick marijuana scheme. No, he does not plan to sell the drug, even if Californians vote next week to become the first state in the nation to fully legalize it. He intends to sell the Internet real estate that could one day lead to marijuana Web sites.
Mr. Faler, a former police officer who once worked the narcotics beat, has registered more than 1,000 marijuana-related Internet domain names, including oddities like icecreammarijuana.com and marijuanapastry.com. And he is not the only one banking on the drug’s online future. He is part of an Internet land grab for marijuana domains by so-called domainers who hope to sell their holdings at a profit, betting that more lenient marijuana laws will eventually drive more people to the Web for their supplies, whether they are seeking seeds, bongs, recipes or drug-laced dog treats.