Blood, sweat and tears. Thatâ€™s not just the name of a group. Itâ€™s what some gyms might want to extract from its members as they operate in a hyper-intensive environment.
Planet Fitness takes the opposite approach. It seeks to create a non-intimidating atmosphere.
“This is a place where members can relax, get in shape and have fun without being subjected to the hard-core, look-at-me attitude that exists in too many gyms,” says Jonathan Epstein, co-owner of the Planet Fitness club which held its grand opening celebration in Natick last week. That attitude is at the heart of the clubâ€™s Judgment Free Zone philosophy.
In keeping with that philosophy, the club comes equipped with a lunk alarm. Resembling an air-raid siren and accompanied by a spinning light, it sounds whenever a member notifies the staff that someone is acting like a lunk. Thatâ€™s someone who “grunts loudly, drop weights with attitude or judges.” The club strongly discourages lunky behavior.