Should High Schools Sell Ad Space On Lockers?

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November 1, 2010 by Rich Whittle | 2 Comments

According to The Star Tribune, school lockers are becoming the latest venue for bombarding kids with advertising.

Just what that will look like is on display at the north suburban Centennial school administration building: four lockers wrapped in a bubblegum pink ad for the Mall of America’s “Underwater Adventures” aquarium.

On Nov. 1, the school board is slated to decide whether it will allow the ads on up to 10 percent of the available surfaces in all of the district’s seven schools. That includes lockers, walls and floors. The take for the district? $184,000 a year.

Nearby St. Francis schools already made that decision. Ads will start going up on lockers there this week, said district Superintendent Edward Saxton. The district’s agreement with School Media’s is similar to Centennial’s proposed agreement. Its take: $190,000 to $200,000 a year.

“I hate to say it’s all about the money, but it probably is,” said Paul Stremick, Centennial school superintendent. “Still, we want to keep students’ interests in mind.” That means the district would be allowed to turn down ads not deemed suitable for kids.