November 3, 2010

The Franchisee’s Frustration

QSR magazine: It’s the franchisor’s responsibility to equip franchisees with the appropriate local marketing tools. Franchisors must provide strong local store marketing tools to ensure franchisee success. One of the greatest franchisee frustrations centers on local marketing and the struggle to obtain marketing materials targeted to their particular location and demographics. Too often, operators are

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Debonairs Pizza Debuts At Shoprite

Nigeria Daily Independent: Award-winning Debonairs Pizza, the leading pizza franchise on the African continent, through its franchisee; ATC Spices Limited, has announced its entry into the lucrative Surulere market by opening its first outlet in Surulere at the newly built Shoprite at Adeniran Ogunsanya, Surulere. With plans to expand throughout Nigeria, Debonairs Pizza has already

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Microfranchise: Ruma Pulsa

In Indonesia, 75% of the population — or 180 million people — live below the international poverty line of $2.50/day. 63% of the population earns their economic livelihood in the informal sector, with little bargaining power, little or no access to efficient supply chains and highly variable and unpredictable sources of income. Despite this, over

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Lenny’s Heats Things Up: Introducing The Hot Italian Sub

Franchising.com: “I Love Lenny’s.” These three simple yet powerful words sum up the devotion of Lenny’s Sub Shop’s fanatical following, and explain why this 150-plus unit sub franchise has worked so diligently to prepare for evolutionary expansion in 2011. Lenny’s has made another addition to their menu proving innovation is what intrigues and keeps guests

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Business With A Sweet Tooth

When the LaBarbera family was trying to think up the perfect business they decided on something sweet. What’s sweeter than cupcakes? According to the Dayton Daily News, this mom and daughter business offers cupcakes, coffee, and tea. “We wanted to do something to make people happy and put a smile on their faces,” said co-owner

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