According to ABC-TV News a new phenomenon called “haul videos” means teens can show off their purchases to the whole world. There are more than 110,000 haul videos currently on YouTube, and some videos are racking up tens of millions of views.
Hauls are short product review videos. The “vlogger,” or video blogger, shows off her goods, gushing about everything from lip gloss to flip-flops and gives her opinion on the quality of the products.
While haul videos are making one girl’s shopping treasure into another’s online entertainment, they’re also transforming these savvy shoppers into young tycoons. Some videos are being viewed millions of times, and the vloggers are cashing in — scoring sponsorships, product deals and magazine spreads.