Baby Boomers Buying Habits Change

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November 12, 2010 by Rich Whittle | 0 Comments

Because the way we think and process information evolves as we age, experts say the way we behave as consumers also changes.

According to Jim Shea at The Hartford Courant, as a result, members of the baby-boom generation are now at a stage in life where emotion and gut feelings play a bigger role in deciding about a purchase.

Younger consumers, in comparison, are much less emotionally invested, and more focused on plain-and-simple bottom-line value.

Besides the actual product, baby boomers are also said to be more attuned than their younger counterparts to how something is being sold to them and who is doing the selling.

Older consumers, in general, don’t like the hard sell or pushy salespeople. They prefer the situation be more laid-back and less pressurized. This is why finding the right salesperson is really important for baby boomers.