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Small Bizs Shun Social Media
Social media may get all the ink, but it is not getting most of the dollars – at least not from small businesses, says a new report.
Inc.com reports the majority of small companies will plow most of their marketing funds into traditional websites and e-mail, says a report by online survey firm Zoomerang and GrowBiz media. The report surveyed 751 small firms, nearly all (89 percent) of which had fewer than 25 employees.
Just over a quarter of those surveyed plan to spend at least 30 percent of their online marketing budgets on their websites in 2011. E-mail ranked second, with 18 percent of those surveyed saying they would spend at least 30 percent of their marketing funds on that. Just 10 percent of respondents said they were planning to spend at least 30 percent of their budgets on social media.
Photo by Facebook.
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Robert Samuel on November 18th, 2010 3:39 pm
That might not be a bad thing for small business who don’t know how to make SM work for them. It’s only when you try to market using social media and you don’t know what you’re doing, that small business lose dollars instead of earn them.
Angela Shupe on November 18th, 2010 6:30 pm
Robert, that is an interesting thought. Some people seem to think it is better to have an inactive or even negative presence than to have nothing at all. However, I think I might lead more toward your direction. Negative is, well, negative, while a small business that doesn’t quite understand how social media works can learn about it before they decide to go there.
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