Everyone seems to know that Black Friday is the shopping day after Thanksgiving.
However, Cyber Monday – the online analogue of Black Friday, on the Monday following Thanksgiving –is still something of an unknown quantity.
A new poll released exclusively to dealnews by Lightspeed Research shows that one third of shoppers still don’t know what Cyber Monday is.
That number doesn’t fluctuate much among age groups, geography or household income, although those earning over $50,000 have the most awareness.
Cyber Monday only sprang into the lexicon five years ago, promoted by the Shop.org division of the National Retail Federation as a way to spotlight Internet retail sales.
The NRF declined to comment and instead pointed to its own research showed that 80% of shoppers were familiar with the term and that nearly 100 million people shopped during that day last year.
Photo by whoohoo120.
Earn recurring monthly payments selling mobile websites and apps to local businesses.
Amazing opportunity for only $500 in an industry that is prime for sales.
Millions of people retire in poverty - but it doesnt have to be this way!
Start a local Social Media and online reputation business. No experienced needed! Only $99 to get started.
What could be better than earning up to 100% commission on the sales of exciting cruise and destination vacation packages?