Third Of Shoppers Still Haven’t Heard Of Cyber Monday

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Third Of Shoppers Still Haven’t Heard Of Cyber Monday

November 19, 2010 by Rich Whittle | 1 Comment

Everyone seems to know that Black Friday is the shopping day after Thanksgiving.

However, Cyber Monday — the online analogue of Black Friday, on the Monday following Thanksgiving —is still something of an unknown quantity.

A new poll released exclusively to dealnews by Lightspeed Research shows that one third of shoppers still don’t know what Cyber Monday is.

That number doesn’t fluctuate much among age groups, geography or household income, although those earning over $50,000 have the most awareness.

Cyber Monday only sprang into the lexicon five years ago, promoted by the Shop.org division of the National Retail Federation as a way to spotlight Internet retail sales.

The NRF declined to comment and instead pointed to its own research showed that 80% of shoppers were familiar with the term and that nearly 100 million people shopped during that day last year.