Taking The Franchise Route Is A Smart Way To Get Started

Business Line:

Do you want to live the dream of being your own boss? Then, may be, you should buy the franchise of a good brand. Franchising is the smart way to get started as an entrepreneur, says Mr Gaurav Marya, President, Franchise India.

Heading this integrated franchise and retail solutions company, Gaurav Marya has helped many budding entrepreneurs meet the challenges of being in business and growing with it.

He has serviced several large and medium businesses including, that of Videocon, the Landmark Group, Tata Steel, Unilever India and Levis.

Excerpts from the interview:

Can you explain the concept of franchising and how it has clicked in India over the last few years?

Franchise literally means rights or privileges granted to someone. If you have a successful business model or a brand and you transfer it to someone in another geographical location for a fee or royalty, that becomes franchising. More.

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