Does Your Ego Drive Your Marketing?

Why are you marketing? Are you marketing to see your name in lights; to see your face on a billboard or in an advertisement? Marketing exists to help make you money. There is no other reason for it.

You most likely already know this, but you need to be considerate of each and every marketing dollar you spend. Don’t let your ego get in the way of your marketing decisions.

Good marketing communicates your company’s value to potential customers and builds your product’s recognition in the market place. There is no room in the equation for your ego.

Ego marketing is about you. It validates and speaks to your wants and needs, but you are not your customer. No matter how well you think you know your customers, you aren’t the target demographic for your product.

Some common ego marketing traps:

  • Executive commentaries (Does this support your core value proposition?)
  • Extensive executive bios (Do your customers care?)
  • Photographs of individuals (Do these add credibility?)
  • Extensive use of “we” or “I” (Can this be more compelling by using “you”?

Photo by
Chez Zeus.

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