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Salvation Army’s Kettles Now Take Credit Cards
According to trendspotter Springwise, the Salvation Army has been experimenting with new cashless kettles featuring an attached credit card reader that accepts credit and debit cards and prints a receipt.
When the new program launched late last year, cashless kettles were available at more than 300 locations in more than 120 cities across the United States.
Even better than the convenience factor for consumers is that in pilot tests in Dallas, Los Angeles and Colorado Springs, the average donation increased from USD 2 when payments are made using cash to about USD 15 when credit or debit cards are being used, the Salvation Army says.
Photo by publicbroadcasting.net.
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Angela Shupe on December 6th, 2010 8:04 am
I admit, it sounds like a good idea. I imagine the same principle would apply in business. There needs to be options. Limited options means limited sales.
Bill on December 6th, 2010 10:34 am
Your link adds the http:// twice. But good information, I was just thinking that when I saw them while I was shopping this weekend. I hardly ever carry cash any more and I would have donated had I seen this opportunity.
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