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Rabbit Ears Making A Comeback
Julie and Anthony Bayerl of St. Paul, Minn., love watching prime-time shows on the sleek 50-inch television in their bedroom. They also love that they pay nothing for the programming.
The New York Times reports the Bayerls are using an old technology that some people are giving a second chance. They pull free TV signals out of the air with the modern equivalent of the classic rabbit-ear antenna.
Some viewers who have decided that they are no longer willing or able to pay for cable or satellite service, including younger ones, are buying antennas and tuning in to a surprising number of free broadcast channels. These often become part of a video diet that includes the fast-growing menu of options available online.
From April to September, cable and satellite companies had a net loss of about 330,000 customers. Craig Moffett, a longtime cable analyst with Sanford C. Bernstein, said the consensus of the industry executives he had talked to was that most of these so-called cord-cutters were turning to over-the-air TV. “It looks like they’re leaving for the antenna,” he said.
Photo by adrockius.
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Angela Shupe on December 7th, 2010 10:18 am
I don’t think it was ever a dying concept. We used to pick up signals using a new-age version of rabbit years until they made the switch to digital. If you’re not out of range for most those digital signals, then it’s a great way to catch some TV without the cable bill.
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