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Smaller Online Retailers Get Scrooged
You can’t swing a dead cat without hitting a headline these days about the booming online sales this holiday season. Too bad it doesn’t necessarily include the small to mid-size e-tailers.
Inc.com reports that overall, cyber shopping since the beginning of November has been breaking records left and right. Commscore reports it’s up to a record 16.8 billion as of Sunday (December 5th). That’s a 12% increase from the same time period a year ago.
That’s all well and good, if you are one of the top online retailers. The top 25 online sellers’ market share has, so far, increased from 63.6% to 67.8%. Everyone else is losing market share. It’s down to 32.2% from 36.4% last year.
Why is this happening? Simple: the big guys can afford to hook in shoppers with deep discounts and high profile promotions. It’s just another sign of the times.
Photo by packandsmooch .
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Angela Shupe on December 7th, 2010 10:22 am
Sounds like smaller ecommerce websites are having the same problem that small businesses have in the real world: Big business can drown them out with deeper discounts. Unfortunately, that reflects quite well the way our world seems to work.
Donna White on December 8th, 2010 11:13 am
I agree Angela. I have two retail websites that I am trying to build traffic to and unless I pay for the top spots, I am getting nowhere. I can assure you not a dime of that $16.8 billion made it into my pocket, however, I will keep trying and have a smile on my face. It is a challenge this Small Business owner enjoys.
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