Baker’s Delight
has launched an ambitious program titled Fresh Franchisee, which will see the bakery franchisor attempt to secure more than 100 franchisees in the next six months, with a specific focus on targeting Generation Y.
The news comes after a new report by accounting firm PwC showed 97% of franchisors believe the decreasing volume of franchisee enquiries is one of the biggest threats to their business.
Baker’s Delight general manager Chris Gurney says Bakers Delight is determined to boost its franchisee numbers, and is encouraging young people to consider becoming a Fresh Franchisee.
The program will see the company find younger prospective business owners who can replace some of the older franchisees, who Gurney says are beginning to sell off their businesses and scale down.