Can McDonald’s Stock Gain From Healthy Food Initiatives?

Trefis:

McDonald’s competes with Wendy’s, Burger King and Yum! Brands in the fast food market and is the market leader with about 19% share. The company also competes with Starbucks in the specialty coffee market.

McDonald’s owns and franchises restaurants across the globe with 32,478 restaurants in 117 countries as of 2009. Of these 26,216 were operated by franchisees and the balance were company-owned. We estimate that franchisee rent & fees accounts for 63% of McDonald’s stock value with franchisee royalties generating 30% of the value and the remainder coming from company-owned restaurants. Read on.

Leave a Comment

Your email address will not be published. Required fields are marked *