McDonaldâ€™s competes with Wendyâ€™s, Burger King and Yum! Brands in the fast food market and is the market leader with about 19% share. The company also competes with Starbucks in the specialty coffee market.
McDonaldâ€™s owns and franchises restaurants across the globe with 32,478 restaurants in 117 countries as of 2009. Of these 26,216 were operated by franchisees and the balance were company-owned. We estimate that franchisee rent & fees accounts for 63% of McDonaldâ€™s stock value with franchisee royalties generating 30% of the value and the remainder coming from company-owned restaurants. Read on.