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Could This Be The Next Snuggie?
Two Wisconsin entrepreneurs are hoping to infringe on the lucrative wearable blanket’s territory, the Associated Press reports.
Tyler Galganski and Dave Hibler, the 25-year old founders of Forever Lazy, peddle their fleece, footless, hooded “adult onesies” online from Hibler’s parents’ basement.
And while the operation may seem casual, the Wisconsin pair have actually gained quite a bit of recognition for their ad hoc basement start-up.
BusinessWeek named them 2010 finalists for America’s Best Young Entrepreneurs, with Forever Lazy projected to earn more than $500,000 by the end of this year.
Photo by Forever Lazy.
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Fred Leo on December 9th, 2010 11:38 am
It is a shame that these aren’t footie pajamas.
Nan on December 10th, 2010 9:18 am
“BusinessWeek named them 2010 finalists for America’s Best Young Entrepreneurs, with Forever Lazy projected to earn more than $500,000 by the end of this year”
Wow, if that doesn’t sum up our culture in one sentence. Now, if they could just make giant pockets for chips, beers and cookies, it would be 100% American.
Cindy Hawkins on December 10th, 2010 11:28 am
Or…howzabout a tie in promo – each one purchased comes with a coupon for half priced Starbuck hot chocolate? Ah, the life of leisure!
Tina on December 14th, 2010 1:34 pm
LOL! Putting attractive models inside of them doesn’t make the idea any less stupid! How about some Snuggie sutra? http://thesnuggiesutra.com/
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