After getting out of college, Scott Gerber had to move back in with his parents because of his student loan debts. While his mother encouraged him to “get a real job”, Gerber decided to use the last $700 in his bank account to start a business.
The company, called Sizzle It makes short promotional videos, stayed frugal and became profitable within a year. After paying off his student loans, Gerber decided that his experience could help other young people living in a time with a daunting unemployment rate:
Gerber’s now written a book called Never Get a “Real” Job: How to Dump Your Boss, Build a Business and Not Go Broke in which he challenges the social conventions behind the “real” job and empowers young people to take control of their lives and dump their nine-to-fives–or their quest to attain them. Drawing upon case studies, experiences, and observations, he dissects failures, shares hard-learned lessons, and presents practical, affordable, and systematic action steps to building, managing, and marketing a successful business on a shoestring budget.