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How Colors Affect Purchase Decisions
A visually stimulating chart compiled by Kissmetrics outlines how our purchasing decisions are influenced through color, among other factors.
Via: PSFK
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Angela Shupe on December 15th, 2010 9:38 am
That makes a lot of sense to me. Just as the end of that graphic demonstrates, people relate colors to different feelings, thoughts, etc. It only make sense that products and stores would use the same theory to get us to buy.
Mergvakaris on December 15th, 2010 9:47 am
Sell on different channel and use different colors :)
DesAnn Collins on December 16th, 2010 4:23 am
I Stage homes to sell and color is a crucial element for us to use. The price tells but it is emotion that sells. Staging is all about how the buyer is reacting to what they see.
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