The economic turmoil in Ireland has given Irish entrepreneurs an opportunity to rise out of the shadows of big business. A crisis can be an opportunity to some, as Fast Company explains:
With her country embroiled in budget cuts, a $113 billion bailout, and a general financial frenzy, product designer Jane Ni Dhulchaointigh’s obsession with re-use and renewal has never looked more sensible.
She’s the inventor of Sugru, an affordable, Play-doh-like silicone rubber clay that can be used for everything from protecting computer parts and re-shaping light switches to creating bike grips.
Sugru allows individuals to make use of the material for whatever purpose they desire. And now, Sugru is a band-aid for families hit hard by the financial crisis whose budgets for repair supplies have dwindled. At a price of $16.50 for a 60-gram pack, Sugru is a pocket-friendly product, nurtured and launched amidst Ireland’s crisis economy.
Video after the jump.