Business Opportunities Weblog

90% of Word of Mouth Marketing is Offline

By on December 28, 2010 in Ideas

09.DupontCircle.WDC.27mar09

It isn’t surprising to hear that the average American consumer mentions specific brand names 60 times per week in conversations. In personal relationships, people talk most often and most convincingly about topics that they are passionate and knowledgeable about.. This should come as no surprise to anyone. Since customers care about the products and services they purchase, they have an innate desire to talk to other people about these. What is surprising is where they’re doing the talking. According to a study out from the Keller Fayer Group, less than 10% of all word of mouth marketing is taking place online.

Read the rest.

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Business Opportunities Weblog editor and publisher Dane Carlson lives in the Sierra Nevada mountains of California, just 15 miles from Yosemite National Park. He accidentally became a professional blogger in 2001. He has added 12,198 posts to the site.

Another Idea: How to Start a Word Processing Business

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