New Krispy Kreme Boss Tells: We Have To Let Customers Know We Are Still Here

SmartCompany.com.au:

New Krispy Kreme chief executive Nigel Glasby says the company must initially focus on letting customers know the chain is still open for business after it escaped from administration with the closing of 24 outlets.

Glasby, who has been appointed as chief executive, after previously filling the chief financial officer’s post, says the restructuring of the company that followed its fall into administration in late October has left the business on a much more stable footing.

On top of closing 24 stores the company cut more than 200 full-time, part-time and casual jobs. But the cutbacks – which leave Krispy Kreme with 35 outlets in operation – mean Glasby needs to do some work reassuring customers that the brand is not about to leave Australia. Read on.

Leave a Comment

Your email address will not be published. Required fields are marked *