The Franchise Key:
Bartending as an Olympic sport? From keg-lifting to synchronized flairtending, bartenders around the globe have been world class athletes since the first cocktail was poured. And now, their time has come.
T.G.I. Friday’s, the global casual dining leader and home to the World Bartender Championship (WBC), has just named its WBC finalists and is now setting its sights on the Olympics.
Together with Brian Zachau, the 2009 T.G.I. Friday’s Greatest Bartender in the World, Friday’s has petitioned the International Olympic Committee requesting official recognition of bartending as the next Olympic sport. As the top Friday’s bartenders prepare for the WBC world finals in Dallas on March 14, 2011, support from their fans could send them to London, Rio and beyond.