According to Independent Retailer, a new survey from Manta states that small business owners hope to spend more money on their business in 2011.
Nearly half of those surveyed have prioritized marketing and sales as their top spending target, with 24 percent noting business development as top priority and 23 percent opting for marketing and advertising.
According to Manta’s Pulse of Small Business Survey of 766 small business owners, the majority of whom have less than 10 employees, more than half of those surveyed are likely to be considering social media in their marketing and advertising plans for 2011. Forty-two percent of the respondents said they find social media useful in connecting with their customers, and 14 percent plan to implement it in the near future
Photo by Kevin Dooley