MOOYAH’s 2010 Marked By 17 New Units, Six Agreements

QSR magazine:

MOOYAH Burgers, Fries, and Shakes had a big year in 2010, with 17 open locations and six signed multiunit development agreements. There are plans to open up to 20 new locations in 2011.

Despite the massive slated growth of the chain, Alan Hixon, president of MOOYAH, says the expansion is not “franchising for franchising’s sake.” Hixon expects to drive company growth over the next decade and become a national player on the expanding burger market.

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