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Unique Marketing: Eating Dog Food
What would you do to promote your business? Would you eat your product? Hanna Mandelbaum and Alison Wiener are the co-founders of Evermore Pet foods, and they have pledged to eat their own dog food for one month to help market the product reports Poughkeepsie Journal.
Starting March 1, the two will subsist on “human-grade dog formulas” or recipes made from the whole-food ingredients in their pet food products, they said.
”Hopefully we will have shinier coats, more energy and lose excess weight — just like our four-legged customers,” Mandelbaum said in a press release.
Photo from Evermore Pet Food
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rifa on January 29th, 2011 2:33 am
Great article with lots of resources referenced. Some of us older generation get it.
Thanks.
Donna White on January 30th, 2011 10:42 am
This is a crazy but brilliant marketing idea. Kudos to Hanna and Alison for their faith in their product.
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