It seems that there was some sort of big football game yesterday. Did you watch?
One interesting question from McArthur’s interview was “Is the towel business steady?”
It changes. Every year is different. Right now there’s a worldwide cotton shortage, so we’re never sure what’s in store year-to-year, but towels don’t change and it’s premium advertising space. Sponsorship is great for teams and every season more and more franchises are interested. It’s a good way to ensure fans see the sponsors. For the NFC Championship, we did 60,000 towels for the Bears and there were four different sponsors. They lost, but the message still got out there.