Success, With All The Fillings

Sydney Morning Herald:

It’s shades of Victor Kiam from the old Remington shaver advertisements: ”I liked it so much, I bought the company.”

But that’s exactly what happened to Issam and Enza Soubjaki.

And now they stand in the middle of an ambitious national expansion, while the rules governing the industry are in flux.

The Melbourne couple went to eat at a Burger Edge store in 2005 and liked it enough to throw in their corporate careers and become franchisees – and state master franchisee a year later.

But the franchise was struggling, despite the popularity of the gourmet burger concept. More.

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