Manila Bulletin:
Franchise Asia 2011 (FA2011) Chair Bing Sibal-Limjoco will attend the International Franchise Association’s (IFA) 51st annual convention in Las Vegas, Nevada as part of a series of international and local shows to promote the Manila-hosting of Asia’s premier franchise event slated on September 19-25 at the SMX Convention Center.
Philippine Franchise Association (PFA), organizer of FA2011, has embarked on an aggressive marketing campaign since last year to promote the event in many international shows to attract as many foreign delegates from all over the world.
“Franchise Asia 2011’s primary aim is to provide the platform to showcase to the world the best of Philippine and Asia franchise brands, as well as provide the gateway for international brands to enter the 600 million Asean market through the Philippines. This is parallel to PFA’s commitment to maintain the country’s position as the ‘franchise hub of Asia,’†Limjoco said.