Lawrence Austin immodestly believes there is no entity better suited to introduce Canadian franchise companies to the United States market than his newly formed company Metrium Development Corp. After many years as COO of Pizza Pizza, Canadaâ€™s largest pizza delivery company and the past three years as COO of Miami Subs Grill, Austin believes he brings the best of both worlds to each market.
â€œThis move is clearly a great opportunity for me,â€ said Austin. â€œWith offices in Toronto, Canada and Fort Lauderdale, Fl. Metriumâ€™s goal is to provide strategic underpinnings and a more effective game plan for those who are seeking to expand their concepts and brands both internationally & domestically.â€
The Metrium team includes a strategic alliance with Peter Nasca Associates, Inc. one of the regionsâ€™ leading public relations and marketing communications firms with extensive experience in both domestic and international franchise development.