Australian interest in the US marketplace and franchising trends continues to grow with the Franchise Council of Australia‘s largest delegation attending this yearâ€™s International Franchising Associationâ€™s convention.
Delegates heard that access to credit continues to be a major concern for the franchising community.
Funding issues for both franchisees and franchisors was highlighted as one of the key challenges facing the franchise sector. Another three years of economic uncertainty, changing franchise system behaviour, and competition for credit for the next 36 months are trends that will affect US franchising, according to business intelligence firm FranData.
The company predicts a greater focus on benchmarking and on investment efficiencies, with a more competitive arena forcing better operators to look for brand diversification and lack of capital hampering the weaker performers. Franchisees will also be looking for greater support.
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