Wienerschnitzel Commemorates 50th Anniversary By Bringing Back The ‘Der’

Franchising.com:

2011 marks the 50th anniversary for Wienerschnitzel, the world’s largest hot dog chain, and to commemorate the milestone, Wienerschnitzel is taking it old school and bringing back the “Der,” as in “Der fun since ’61.” This year the company will take a walk down memory lane and look back at Wienerschnitzel beginnings, when life was centered on family, a simple lifestyle and good music. Kicking off its golden year with a 99-cent chili dog deal, the company plans to continue the year-long celebration by offering its loyal customers and fans a variety of exciting deals and new products, as well as large-scale cash and prize giveaways.

“We began as a single hot dog stand in 1961 and our success these past 50 years is due to our commitment to the simplicity of our brand and operating with a business philosophy centered on family culture,” said Dennis Tase, president and chief operating officer for Wienerschnitzel. “We plan to celebrate the great moments throughout Wienerschnitzel’s history and we would like our fans to play a part in the celebration by sharing their own Wienerschnitzel memories.”


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