Utilizing Sundrop Mobile’s card-less mobile loyalty solution, a Little Caesar’s franchisee rapidly built a large opt-in loyalty customer database over 7 weeks then used that database on Wednesday, February 23, 2011 to drive the single highest day of sales the store has ever experienced.
The store implemented a multi-channel messaging strategy – an SMS text message on Tuesday February, 22, 2011, followed-up with a pre-recorded voice message that was delivered using Sundrop’s integration with Twilio at 10 AM on Wednesday, February 23, 2011.