UK cruise franchise Global Cruising is set to expand after signing a deal with a major US cruise company.
Global Cruising, which currently has 27 agents working under its franchise system, has agreed a “strategic alliance†with Minnesota-based Cruise Holidays which has 200 franchise agents in the US and Canada.
The move will allow Global Cruising, which is a member of the Freedom Travel Group, to use the Cruise Holidays brand in the UK as well as the US firm’s technology and marketing.
Global Cruising, which was founded by chief executive Martin Greenslade in 2004, will now look to expand in the UK by opening its first shops, which will use the Cruise Holidays name.
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