Direct Sales A Boost During Hard Times

Montgomery Advertiser:

Blair Critch tried to go back to work as a teacher after her two boys were old enough for day care, but she didn’t earn enough to make it worth the cost.

Shortly after, she stumbled on a cute necklace from Stella & Dot in a magazine. She became a stylist for the 7-year-old company last March, selling the trendy jewelry through trunk shows in people’s homes.

“It’s been amazing,” Critch said. “I get to choose when I want to work.”

She signed up when her husband Ryan’s work in the mortgage industry slowed down. She now coaches more than 100 women at the company. She does about two parties a week herself, earning 30 percent off her jewelry sales in addition to commissions for coaching. She puts $5,000 to $8,000 a month in her pocket through Stella & Dot.

“I am (making) double if not triple a month I made when I was teaching,” Critch said.

Logo from Stella & Dot


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