The brand ventured into the Indian market starting with Bangalore in December 2009. It introduced the concept of fast, casual and healthy dining.
“India is an upcoming economy and also has a lot of international chains running successfully. We chose Bangalore in particular as it is a cosmopolitan city with a consumer base that is globally exposed and has evolved tastes. The investment for this brand in India has come from the internal group funding and for the first year the investment has been Rs 25 crore. A bulk of investment has gone into the preparation of the back-end infrastructure which covered installation of a hi-end manufacturing plant and logistics,” Subbanna Kannur, business head, Au Bon Pain – India, told F&B News.