Not many people would consider strapping some exercise bands to their legs. However, Stacy Erwin believes he has created the perfect tool for exercise, reports The Kansas City Star.
“It” is the Overland Park inventor’s $50, not-sold-in-stores, ready-for-prime-time weight-loss device, Fitness Stride. And though it looks like nothing more than two bungee cords held in place by Velcro, it’s actually Erwin’s American dream. It has been his life for most of the past decade. He has invested, by his own estimate, $300,000 in developing and marketing it.
Anyone who comes within Erwin’s force field gets a demonstration of the Fitness Stride (Patent No. 6,884,202).
Talking nonstop, Erwin put me through a short but brutal workout.
While I caught my breath, he explained that just 10 iterations with this torture device was “the equivalent of walking two miles.”
The person who walks two miles a day, however, is not Erwin’s target customer. He’s thinking bigger, in more ways than one.
His ideal customer is someone with a sedentary day job who doesn’t work out and watches too much TV. Imagine this person happening on an infomercial that shows a shapely model walking into work. She has a Fitness Stride on, though nobody knows that since it’s concealed under her skirt. (Erwin said one of his early customers lost 50 pounds this way.)
“This will solve the obesity issue in this country just as sure as Monday follows Sunday,” he said.
Photo from Fitness Stride
|How to Embed Your Online Store Directly Inside Your Viral Videos|
|100 People you Should Follow on Twitter in 2014|
|How the heck does the stock exchange work, anyway?|
|This Video Will Make You Wish You Were an Entrepreneur in the 1980s|
|The Chinese Train That Never Stops|
|Even the Shopping Cart Needed Marketing|
|Entrepreneurs Take Too Many Showers|
|Science is Cool, Even the Science of Christmas Trees|
|3D Print Your Unborn Baby|
|How to Attract Better Clients|