Deanna Bellacicco Breault is making over her social media presence, hiring a part-time marketing consultant, and playing with the possibility to sell her products on QVC. Another biscotti maker, Debbie Sadowsky, is giving her product packaging a makeover and in the middle of relaunching her website. For both women, it is a sign of growth, reports USA Today.
These small-business owners have different expansion recipes, but both have the same goal: to take their firms to the next level.
Like millions of other entrepreneurs, they must determine how to best allocate their limited time, and funds, to foster that growth.
Early indications of an economic recovery — along with increased consumer spending and government efforts to loosen credit — have business owners nationwide considering the best ways to grow.
Three-fourths of small and midsize business CEOs anticipate increased revenues in the year ahead, according to a survey released last week by executive-mentoring group Vistage International. Nearly six in 10 expect rising profits.
“Small businesses have been playing on the defensive side so much — they’ve conserved cash, cut costs and trimmed staff for two to three years,†says Dan Murphy, co-founder of the business-coaching franchise The Growth Coach. “But now there is renewed optimism. They’re starting to see some hope.â€
Photo by Adam Burke