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Advertising: Only Visible When Wet
Fresh Green Ads: “Fresh Green Ads has developed a Raincampaign for Sea Life Scheveningen. Every time it rains the octopus of Sea Life Scheveningen appears on the streets and out of public drains and man-hole covers with its tentacles holding the text: ‘Sea Life laat je niet meer los’ (Sea Life never lets you go). When the streets dry up the Raincampaign disappears again.”
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Angela Shupe on April 26th, 2011 10:42 am
Even if the ads only display when wet, it is definitely a memorable campaign. Its not the type of ad that needs to be in everyones face all the time. Just seeing it pop up when wet is enough for people to remember it, or whatever the ad is supposed to represent. I love all this creativity in advertising. It makes me wonder what some business will try next.
Ms. Biz on April 29th, 2011 2:49 pm
The state of Washington would do well with this.
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