Erica Ehm has done a lot as a busy mom, but now she’s working even harder as a busy mom helping other moms through her Yummy Mummy Club, a website run solely by moms, reports The Globe and Mail.
There are 10 staff members and 25 bloggers who submit articles on a regular basis, including everything from pool safety tips to how to run a home business. For the women who are part of the team, it’s a dream gig. Everyone works remotely, so they can focus on building their community and raising their kids.
“I started YMC because I felt very isolated after having kids. I imagined I was the worst mom on the planet,†says Ehm. She thanks the other moms she has met along the way for showing her that such feelings were not unique. So many moms she contacted suffered from the same doubts and concerns, which in turn convinced Ehm of the need to redefine the modern definition of motherhood.
If YMC sounds like a warm and fuzzy support network, don’t be fooled. From the inside, it’s clear to see the business potential. The company is growing quickly and has become a coveted spot for many of Canada’s largest consumer brands interested in marketing to moms. As Erica says, her team is in a unique position to conduct unique campaigns for clients because of their readership.
“We are our readers. We create branded content that resonates with us.â€
Screenshot from Yummy Mummy Club