Direct Selling Offers Boost During Tough Times

Republican American:

Blair Critch tried to go back to work as a teacher after her two boys were old enough for day care, but she didn’t earn enough to make it worth the cost.

Shortly after, she stumbled on a cute necklace from Stella & Dot in a magazine. She became a stylist for the 7-year-old company last March, selling the trendy jewelry through trunk shows in people’s homes.

“It’s been amazing,” Critch said. “I get to choose when I want to work.”

Direct sales companies have been marketing to women around the world for decades, but they often attract extra interest during recessions as people look for new ways to earn income. They range from newer options like Stella & Dot to Avon, one of the largest (and turning 125 this year).

Logo form Stella & Dot

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