Bounty Fresh Chicken Rides Rising Tide

Malaya:

Bounty Fresh – the integrated chicken raiser, processor, wholesaler and retailer – sees continued growth on brisk demand for both its dressed chicken and oven-roasted chicken.

Tennyson G. Chen, president of Bounty Fresh Food Inc. (BFFI), sees combined sales of BFFI and Bounty Fresh Agro-Ventures Inc. (BAVI) sustaining their single-digit growth – and even going double-digit – this year as the economy continues to grow.

“Chicken is among the first commodities to grow in sales when the GDP is growing. Chicken is the cheapest food source,” said Chen at the sidelines of a send-off party for his trip to Monte Carlo as the Philippine representative to the World Entrepreneur of the Year 2011 rites. Chen was named Entrepreneur of the Year in 2010 by Ernst & Young.

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