Video game retailer GameTraders has been one of the few benefactors from the global financial crisis. As customers started saving their money and looking for cheap deals, businesses with a focus on second-hand goods started seeing more activity.
Now the company is turning over $35 million and managing director Mark Langford says business is strong.
But there’s another reason why GameTraders is on the rise – according to consulting firm 10 Thousand Feet, franchisee satisfaction in the company has been rising over the past three years.The reason? Langford made a calculated decision to stop using email and instead talk to franchisees over the phone. He says the move ended miscommunication, and gave the franchisees a connection with the head office.
How’s the business travelling? Read on…