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According to This Is Total Essex, a local inventor has taken on the fight against snoring and won.

Mr James: “I used to be very overweight and snored terribly.

“I tried everything I could think of, eventually having surgery on my palate, then having my adenoids removed, but it didn’t make a difference.”

For seven years he worked on a design for a device that fits inside the nose to expand the nostrils, and help the wearer to breathe.

But it wasn’t until his daughter Phillipa, 28, began to work on taking the idea to market that it really took off.

After launching their creation at trade fairs and selling it themselves, Phillipa secured a meeting with Waitrose, which agreed to sell it in nearly 40 stores – including Billericay – before a wider roll-out.

She said: “At the moment, it’s a bit of a cottage industry, working from the kitchen table.

“It’s very tiring doing everything yourself, but as we grow, hopefully we’ll get more staff to help.”

Photo by Breathing Relief

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Originally posted by Angela Shupe on May 16, 2011 in Ideas.

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